Your selling problem isn’t JUST about tactics.
It goes deeper. Much deeper. It’s about how your prospects THINK. The invisible machinery clicking away inside their minds while they stare at your offer.
That’s where I come in.
I created Persuasion OS… your weekly brain upgrade for anyone selling anything who refuses to settle for average results. The kind of results that leave you wondering if you’re missing something crucial. Because you probably are.
Every Friday, I crack open the psychology that separates winning campaigns from wasteful ones.
- Not theory.
- Not fluff.
Real tactical psychology that converts curiosity into cash. The stuff most marketers whisper about but can’t quite explain.
The centerpiece? My Chemistry Sets… where I dissect high-performing ads using a brutally effective framework:
- What’s actually happening in the ad (beyond the words on the screen)
- The psychological trigger making it work (the silent persuader)
- How to clone that success (1 mental model, 1 tactic, 3 actions)
It’s a persuasion laboratory built for people who understand a fundamental truth: knowing how humans think is the ultimate unfair advantage in business. I’ve seen campaigns transform overnight once this clicks.
This isn’t about tricks or hacks.
Those burn out fast. It’s about installing premium strategic software directly into your decision-making process—so you outthink the competition before they even realize the game has changed. While they’re still tweaking button colors, you’ll be rewiring desire pathways.
My flagship series, Chemistry Sets, tears apart high-converting Facebook and Google ads using a dead-simple framework:
What the hell is this ad actually DOING? (Beyond the obvious) Why does it WORK? (The psychological trigger making people click) How can YOU recreate it? (One mental model, one tactic, three actions)
Think of it as part persuasion laboratory, part performance engine…
Designed to help you outthink the competition, outsell everyone else, and scale smarter every damn week. The sound of your notification bell will eventually trigger a Pavlovian response – new psychological edge incoming.
Here’s the harsh truth most won’t tell you…
Understanding how people think is your ONLY sustainable advantage in this game.
Everything else can be copied. Your images. Your copy. Your funnel structure. Your tech stack.
But when you get inside your prospect’s head? When you understand the invisible currents guiding their decisions? That’s when you win. That’s when the conversion numbers start defying industry benchmarks.
If that resonates with you…
If you believe the mind controls the market, you belong here.
You’re in the right place.
[Subscribe to Persuasion OS] — and start installing smarter strategy into your business brain before your competitors catch on. Because they will. Eventually. But by then, you’ll be three mental models ahead.